The Business of Saving Lives: Cause Marketing for Animal Welfare & Rescue Groups
Switchblade Creative Studios attended the 2011 “No More Homeless Pets” Conference, hosted by Best Friends Animal Society. As one of 5 representatives of Muttville Senior Dog Rescue, I was incredibly honored to not only proudly represent Muttville, but to be surrounded by over a thousand animal rescue advocates and over 40 rescue groups from across the nation.
Marketing, branding, and social media are my specialties, so I was espcecially enlightened to be discussing these topics with a focus on animal rescue. It renewed my creativity and helped me see my work in new ways. A great feeling was returning for lunch or a meeting with my crew and sharing what we had learned in the various sessions, from fundraising to events to volunteers. We were all fired up with ideas and couldn’t wait to get back home and put these ideas to work!
We also realized that Muttville has the talent and the drive to grow and become wildly successful. We were inspired by “Austin Pets Alive” and one of their directors, Dr. Ellen Jefferson. In just 3 years they grew to be the largest rescue organization in Austin amongst 80+ groups, and they now have their own clinic. What an inspiration! We thankfully had the opportunity to speak to Dr. Jefferson and tell her how much we admired their work. We also had the opportunity to hear from several leaders in animal rescue: Rich Avenzino, a founder of the No Kill Movement and former director of SFSPCA, Michael Arms, CEO of the Helen Woodward Animal Center, and Becky Robinson, founder of Alley Cat Allies and founder of the TNR program.
What an experience. The business of saving lives – yes this is what Switchblade is all about.