Posts Tagged ‘web design’

Online Fundraising Campaign for Friends of SF Animal Care & Control

January 18th, 2011

Client: Friends of San Francisco Animal Care & Control

Challenge: Friends of SFACC President, Jane Tobin, was new to online marketing but knew that she wanted to reach a wider audience. Having worked together on the rain-out Pride Pride Day 2010, Jane gave us the opportunity to show her what we could do for her non-profit organization.

Switchblade Solution: Understanding the need to achieve an effective campaign with a small budget, Switchblade utilized valuable free or low-cost tools to utilize their large subscriber list of donors, sponsors, and volunteers. We organized a multi-level fundraising email campaign with a holiday plea for year-end donations.

Coupled with a traditional direct mail campaign, it was their largest outreach ever. With the success of this campaign, Switchblade and Friends of SFACC will likely be working on several campaigns in 2011 to raise much needed funds for shelter animals and programs for animal care.

Logo and Brand Identity for Not Just Animals!

May 20th, 2010

Logo/Identity for Not Just Animals!

Client: Not Just Animals!

Challenge: Client needed a new identity that would appeal to a wide audience and yet identify with younger demographics.

Switchblade Solution: We captured an urban feel and a complex message using simple iconic figures that are universally recognized.

Web Design, SEO and 2.0 Optimization for documentary film, “MINE” by Geralyn Pezanoski

May 3rd, 2010

The Situation: Independent filmmaker requires a living, breathing online marketing tool that promotes DVD sales and rentals for the award-winning documentary about displaced animals from Hurricane Katrina. The site needed to be branded consistently with the DVD and more importantly, easy to update with breaking news and updates. Also, with her growing fanbase, she wanted to track site visitors and gain subscribers.

Switchblade Solution: A professionally updated website built in SquareSpace that can be easily updated by the site owner, and promotes the sales and rentals of the DVD version of the movie with blog-type entries.

The Results: A well-organized site that can be constantly refreshed because the content management system is user-friendly for the site owner. Geralyn Pezanoski can share media coverage and announce events through blog entries.

What we learned from this experience: We <3 SquareSpace for its easy to use interface and allowing us to customize many of the site’s elements without tinkering with the CSS code.

Web Design, SEO and Social Media Optimization for

May 3rd, 2010

The Situation: A new line of pet safe, socially conscious, designer clothes for dogs were being prepared for mass production and distribution. Team Waghearted knew that they not only wanted to keep their Twitter followers and Facebook fans updated with newly designed products but they wanted to share great stories of good dogs doing good. The site needed to exude the love and energy that is Waghearted and be easy to update.

Switchblade Solution: Design a site that incorporates the core product line icons, a CMS that is easy to update/manage by the client, and 2.0 optimization.

The Results: A vibrant, interactive site complete with a blog and both “follow our profiles” and “share” links! Wonderfully fun accents that liven the site even on a limited budget – Notice the scrolling text and slideshow on the landing page; the mouse-over textual descriptions and on-click pop-up pictures on the product page; and the Twitter feed on all pages

What we learned from this experience: There were many potential design images associated with the product line. We were able to narrow down the images by incorporating icons onto the static portions whilst still providing a feature area to highlight seasonally changing products. Furthermore, the social network profiles have played a significant role in driving traffic and vice versa, the prominently placed icons to follow Waghearted have increased fans/followers thereto.

SEO and Online Marketing Strategy for Mark Rogers Photography

March 10th, 2010

Client: Mark Rogers / Mark Rogers Photography

Challenge: Mark, a successful photographer, well-known in the San Francisco Bay Area for his beautiful work with non-profits organizations and local dog rescue groups, was rebuilding his website in WordPress CMS. We consider Mark very technically savvy, as you can see by his self-produced website. Although he had researched on SEO practices, he realized that it was more work than he could juggle as a business owner. Having seen our work and witnessed the results for Muttville Senior Dog Rescue, he called upon us to implement SEO and examine his online marketing strategy.

Switchblade Solution: Because Mark was already quite knowledgeable with online marketing, we could see that his social media strategy was in great shape, so we made sure his SEO was equally effective. We also ensured that his search engine rankings wouldn’t drop as a result of changing his website, only improve steadily with SEO in place. Mark is currently in first place in the Bay List Awards for Best Pet Photographer, which is a testament to his great reputation and marketing.

Website Design & SEO for Doggie Boogie Movie

February 5th, 2010
Doggie Boogie Movie Website
The Situation: Independent filmmaker requires an effective yet evolving online presence that creates buzz from production through release. The producers wanted to showcase the concept to sponsors, investors, partners, cast and crew to raise capital, as well as excitement and participation.

Switchblade Solution: A professionally updated website thoroughly injected with promise that the film will be successfully produced and distributed.

The Results: A site that captures the wit, inspiration and character of the film.

What we learned from this experience: Professionalism need not be sacrificed when producing/promoting a quirky product.  A product website and its associated social media profiles must exude a common theme, perspective and relate to its intended audience.

Logo and Brand Identity for “Evening in Pawris: A Benefit for Muttville”

January 7th, 2010

Logo for Evening in Pawris

Client: Muttville Senior Dog Rescue

Challenge: Client needed  a new identity for its inaugural annual fundraiser. Held at Hotel Biron, they wanted to logo to convey a similar feel to the vibe of the location.

Switchblade Solution: We developed this identity to reflect the flair and classiness of the wine bar location. Attendees seem to agree that the logo helped convey that the event was well worth the $75 ticket!

Social Media Marketing for Muttville Senior Dog Rescue

October 26th, 2009

Muttville Senior Dog Rescue Facebook Page

Client: Muttville Senior Dog Rescue
Challenge: Develop a world-class Social Media Marketing System to complement Client’s updated 2.0 website
Switchblade Solution: After completing and launching, which was set up for mega social network, we managed the overall social media system, from the editorial calendar to posting/tweeting schedule for Facebook and Twitter. We customized both profiles by designing branded environments, such as the background, profile images and custom tabs. The number of followers have quadrupled since we took over. Check them out for yourself!

Web Design & Search Engine Optimization

October 15th, 2009

Holder sub page for Web Design Portfolio stuff.

Page Template must be set to “Portfolio Sub”

Website Design/SEO for Project Homeless Connect

October 8th, 2009

Client: Project Homeless Connect San Francisco

Challenge: The organization had a new URL and they wanted to launch with a bang! The client wished to have a website with modern design and functionality that could later tie in with a social media campaign. Building the site from scratch, the client relied on us to point them in the right direction. It was also important to allow volunteers and interns an easy admin interface to add blog posts, photos, and event listings.

Switchblade Solution: We were ready to refresh their online presence and marketing with our top-notch ideas and the desire to be a part of the organization’s efforts in supporting the city’s homeless community. In addition to the site design and SEO, we participate in their events, providing photography and even simply a helping hand as volunteer staff.