Posts Tagged ‘Muttville Senior Dog Rescue’

Website and Facebook Page for Rescue Row

May 31st, 2014

Screen Shot 2014-05-31 at 9.47.48 PM

 

Client: Rescue Row

Challenge: The residents of Rescue Row, SFSPCA, SFACC, Muttville Senior Dog Rescue, and Northern California Family Dog Rescue, together worked to request the approval to  honorarily name the street where they all reside, Alabama St. in San Francisco between 15th and 16th streets, “Rescue Row”. Banding together to contribute combined resources, the four organizations together made Rescue Row a reality. On behalf of Muttville, we took on the task to create Rescue Row’s online presence. The only challenge was the limited time we had to launch the site and get picked up by the search engines.

Switchblade Solution: Collaborating with a great team of marketers made this an easy job.
We took on the task of creating the website and Facebook page. We continue to manage and update both sites on a regular basis. We also continue to boost SEO and FB Likes, and we’re pretty happy with the steady growth. Visit the Rescue Row Facebook Page.

Brand Identity for Muttville Senior Dog Rescue

May 7th, 2014

MUTTVILLE Logo-LightBackgrounds

MUTTVILLE SENIOR DOG RESCUE’s Brand Identity:
How we made it ‘cool’ to adopt an old dog

Client: Muttville Senior Dog Rescue

Challenge: When I started volunteering with Muttville in 2008, I was fortunate that founder Sherri Franklin believed in the power of brand recognition. She is also a marketing and creative talent herself. Her concept for the logo (shown above) is considered beautiful and brilliant by many, and has truly become an icon in the Bay Area animal rescue community. Having this logo to build a brand around was inspiring, fun, and easy!

Switchblade Solution: Muttville Senior Dog Rescue saves dogs aged 7 years and older, including those with special needs, medical care requirements, and terminal illnesses. Our marketing strategies and overall mission focus on changing the way people think about older pets. Because senior dogs are often overlooked at shelters, we choose to make Muttville stand out to bring attention to our deserving grey-muzzled mutts. Muttville’s brand identity – from the logo, tagline, and  messaging – comes across as uplifting, bright and bold!

Our goal was to prove the value of older dogs and convince the public they are indeed desirable and deserve the spotlight. We developed a brand identity that people would share, wear, and remember. We knew we were successful when people didn’t just want to adopt a senior dog, they wanted a Muttville dog!

Muttville’s brand identity: uplifting, bright and BOLD!

Muttville was founded in 2007. The logo was created in early 2008 and soon after Muttville launched a website design. The signature brand color, Muttville Yellow, can’t be missed! Visit www.MUTTVILLE.org to see the full website.

Advertisements and promotional materials are uplifting, bright and BOLD!
See Muttville’s palm card designs here.
marketing-printThe “muttmobiles” are equally loud and proud!
Muttmobile
Milestones, awards and accolades: Since its inception in 2007, Muttville has successfully changed the way people think of senior dogs. In the process, we’ve received awards and accolades from Oprah to the Red Cross to SF Giants pitcher Tim Lincecum. Click for more achievements.

In 2014, Muttville was awarded First Place in the Maddie’s Fund Marketing Competition in Brand Identity. Truly one of my proudest moments!!

 

Switchblade’s Marie Macaspac Honored to be a Presenter at ARF’s 9th Annual Business of Saving Lives Conference

January 31st, 2013
Tony LaRussa's ARF 9th Annual Business of Saving Lives Conference  is Sunday, March 23, 2013

Tony LaRussa's ARF 9th Annual Business of Saving Lives Conference is Sunday, March 23, 2013

Marie Macaspac, owner of Switchblade Creative Studios and founder of AnimalRescueMarketing.com is one of 10 speakers who will be participating in this year’s Tony LaRussa’s Animal Rescue Foundation (ARF) annual conference, The Business of Saving Lives.

Marie will be sharing the stage with ARF’s Marketing Manager, Sara Kersey, for the topic, “Social Media: Unleashed!“. The 90 minute session will cover not just how to use social media, but tips and tricks that may not necessarily be found in a “How to” manual or “Social Media for Dummies” book.

From mobile mavens to casual users, we all know social media is an important marketing tool for animal welfare groups. Social networking choices and platforms are endless…yet the time your staff and volunteers have is not. Are your important messages getting lost in a social media sea of posts, tweets, and pins? Do you see images online and wonder how they got 400 “Likes” in one day? In this upbeat session, we’ll reveal tricks for getting your content liked and shared widely (and your messages heard loud and clear!), and how to tailor content to your audience and get your animals the attention they deserve. If you have the basic know-how to navigate Facebook, Twitter, Pinterest, and other popular platforms, we’ll show you how to stand out and get noticed!

Marie is honored to be a part of this year’s list of presenters:

  • Elena Bicker, Executive Director, Tony La Russa’s Animal Rescue Foundation
  • Susan Furukawa, Program Director Community Outreach, ASPCA®
  • Cynthia L. Karsten, DVM, Shelter Medicine Resident, UC Davis Koret Shelter Medicine Program
  • Sara Kersey, Marketing Manager, Tony La Russa’s Animal Rescue Foundation
  • Bob Lukas, DVM, Sage Centers for Veterinary Specialty and Emergency Care
  • Marie Rochelle Macaspac, Marketing Director, Muttville Senior Dog Rescue and Founder, AnimalRescueMarketing.com
  • Rebecca Marsh, former Executive Director, Fix Our Ferals
  • Nancy McKenney, CEO, Marin Humane Society
  • Paul O’Grady, Partner, Armanino McKenna LLP
  • Betsy Saul, Founder, Petfinder.com

“I am so excited to share my expertise with my fellow animal rescue advocates,” says Marie. ” I am thrilled that this opportunity can additionally introduce new visitors to AnimalRescueMarketing.com.”

To register to attend this year’s conference, click here. It is sure to be a blast!

Behind-the-Scenes of Marie’s Interview for KQED’s “The California Report”

November 29th, 2012

It all started with a call to Muttville Senior Dog Rescue’s publicist, Patty Stanton. KQED was looking to interview a volunteer for The California Report’s recurring feature called “The Giivng State”. The segment spotlights  volunteers who shares their experience and passion behind their charitible work.

I was  honored when Patty offered it to me. It was a pretty exciting morning of the day that the interview took place. KQED intern Reena Flores captured the sounds and excitement of Muttville’s first ever Holiday Pup-Up Store last year (Dec 2011). We received a generous donation –  a huge retail space in a busy part of town a block from Van Ness. I envisioned this empty room filled with vintage decor and furniture with dogs relaxing in the front room’s bay window displays on classy armchairs and festive attire. The day Reena met me at the Pup-Up Store for the interview, it was really busy day! Lots of people were coming out to see what it was all about.

Reena followed me around with a microphone while I talked to dogs (yes I often do this!), and talked to people – welcoming visitors, answering questions about dogs for adoption, and directing volunteers where help was needed. We had Santa Paws photos, organic treats for sale, hot apple cider to warm up cold hands, and lots of adorable dogs looking for homes.

Muttville dogs willing to dress up as elves to find homes!

Reena captured roughly 2 hours, which seemed like 20 minutes with all that was going on.

I was thrilled to be able to rant on about how much I love saving senior dogs, and using my Marketing know-how for a cause that means so much to me.

I thank Muttville and Patty for giving me this opportunity to come out from “behind-the-scenes” for a moment in front of the mic, and have 2 minutes on my favorite radio station, NPR!

Muttville Senior Dog Rescue is a non profit organization that rescues dogs 7 years and older from shelters and people who can no longer care for them. Sometimes their guardians have passed away, and other times they are simply given away. For the last 5 years, Muttville has changed the future for senior dogs in the Bay Area, and beyond. The organization also strives to educate people on senior dog care to keep dogs in homes when possible. When Muttville is a senior dog’s last resort, they are given the medical care and TLC they need, and new homes are found so they can find new beginnings. Please check out Muttville’s website and read about the great work we do: www.Muttville.org. The work I do for Muttville has enriched my life and my career. Most certainly, it is the best work I have ever accomplished.

 

 

Reena Flores, Intern for KQED's The Callifornia Report interviewing Marie Macaspac

Here’s the interview!

California Report’s “The Giving State” Interview with Marie Macaspac,
Marketing Director for Muttville Senior Dog Rescue

 

Logo and Brand Identity for “Moolah For Mutts 2012: Joie De Mutt”

July 20th, 2012

Client: Muttville Senior Dog Rescue

Challenge: Every year we are honored to create the theme and design for Muttville’s annual gala fundraiser, Moolah For Mutts. In its Fourth year, we were also fortunate to have a wonderful group of talented volunteers to participate in the design and development of its marketing collateral. The theme for 2012 was “Joie De Mutt”, and its setting was a beautiful art gallery called The Laurent Studio.

Switchblade Solution: Providing the art direction for this concept shown above, we worked with our talented volunteers to produce a festive “arf nouveau/ arf deco” identity system, complete with color palette, fonts, and visual elements. The theme elements were carried over to collateral, such as posters, postcards, website, program, and unique “joie de mutt” playing cards (pictured below) with adoptable mutts on one side and their profile on the other side. Elements in a French style also were subtly used in the video,” Suma’s Story”, that premiered that night (watch it below!). Many thanks to the following Muttville volunteers: Chris Rutkowski, Ryan Morishige, Mike Noyes, Celine Nadeau, and Lisa Sussman.

Memorable Day with Muttville and SF Giants Pitcher Tim Lincecum

July 3rd, 2012

a special baseball card we made for Muttville's star, Timmy

A special day for Muttville Senior Dog Rescue, July 1, 2012, will go down in Muttville history for a once homeless senior dog named Timmy. A week ago he was an abandoned stray. Last Sunday, he became a star! The chosen, long haired mutt now had a special advocate helping him find a new home… SF Giants star pitcher, Tim Lincecum!

I was truly honored to be one of the four Muttville representatives to meet two-time Cy Young award winner Tim Lincecum. He was a genuine, down-to-earth, animal loving gentleman that won our hearts. And we believe Muttville’s senior dog cause won Tim’s heart.

I created three items for this special day: a unique Timmy baseball card (shown on left), reminiscent of one of Tim Lincecum’s Topps cards ; a 40-sec video that was played on the Giants jumbo screen(!); and a Limited Edition Muttville baseball tee in Giants colors, worn by our proud Muttville volunteers. We gave one to Tim, too. I hope he wears it!!

 

Read Marie’s blog article for Muttville about Timmy’s big moment, and see the whole day captured in photos in this slideshow:

Video for Muttville, popchips® and Tim Lincecum

July 3rd, 2012

This video for Muttville Senior Dog Rescue was played on the jumbo screen at AT&T park before the first pitch of the July 1st San Francisco Giants game versus the Reds. It was part of Muttville’s special day with two-time Cy Young Award Winner Tim Lincecum, where Tim took to the field with Muttville team Sherri, Anne, Patty, and Marie along with a long-haired senior dog coincidentally named Timmy :-). He helped spread awareness for Muttville’s senior dog cause and also hopes to help Timmy find his forever home. Click to read more about the entire event.

Marie Featured in Grouchy Puppy’s “Influencing Positively” Interview Series!

June 20th, 2012

We were so honored when Sharon Castellanos, founder and publisher of the blog Grouchy Puppy and Editor-At-Large for Life + Dog Magazine, chose Marie to be featured in her “Influencing Positively” Interview series! Sharon has been a strong supporter of animal rescue, and a great friend to Muttville and its senior dog cause. Her dog Cleo, a proud senior, helps “mom” promote Muttville’s motto, “senior dogs rule!”

Thank you Sharon!

Read the original article on Grouchy Puppy’s website.

June 19, 2012

Influence Positively Interview – Marie Rochelle Macaspac

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Marie is the owner of Switchblade Creative Studios, a design and marketing agency that specializes in working with nonprofit organizations and socially responsible businesses. She also co-manages Small Club, a walking/boarding/daycare service. With Muttville Senior Dog Rescue, Marie volunteers as a foster caregiver, outreach member, and the team leader for marketing & design, and social media. For San Francisco Animal Care and Control, Marie offers support as an Animal Caregiver and provides Marketing and Social Media services.

Marie Macaspac’s passion is an inspiration to many within Muttville Senior Dog Rescue and beyond. She gives her time & talent helping unwanted senior dogs find homes. By fostering more than 40 dogs in her own home as well as offering care and shelter for foster/hospice dogs whose end is near, Marie’s heart is huge. Marie is a designer and is responsible for the accolades Muttville receives when our marketing efforts are noticed – Muttville’s website, the design of Muttville’s shirts, postcards/posters announcing an event, the concept for an event, and the design of the fast-growing Facebook page – these are just a few examples. She team leads the Marketing volunteers, overseeing video production, photography production, working with other people who give their marketing talents so that older dogs can be re-homed.

What is your idea of perfect happiness? A quiet sunny warm day surrounded by nature, either the beach or the woods, with a handful of my furry friends enjoying the day with me – my girl ocean blue and all of our fosters/friends…..strolling without a care in the world, just being free and happy…

If you could come back as a dog or a cat, which one would it be and why? probably a dog. Either a cattle dog or a shih tzu – or a cattle-shih tzu mix! i’d like to know what its like to be cute and cuddly, and equally smart and clever

What is your pets most treasured possession? my dog, ocean, who is an aussie, values most…being in school! yes, she absolutely loves to be in class. she values above all things learning new tricks and being helpful. I guess on that note, if she had to love a possession, she loves to wear her backpack! she carries muttville cards, my keys, her leash….and she feels like she is doing good and being helpful, which ultimately is what makes her happy.

Your proudest achievement so far? The first thing I think of is how much I love being a foster mom. I’ve proudly fostered over 40 dogs to date. Even when I think about it, I can’t believe it! And along with that experience, I value so much what I have learned hospicing dogs with cancer. Even though it was heartbreaking when I lost Collette (read my story of collette), everything I learned about helping dogs with cancer is a gift, and I have since been able to offer guidance to other hospice parents, Muttville mutts, and doggy moms and dads with their cancer dogs.

Who are your heroes in real life? When I was 6 or 7, I loved James Herriot who wrote All Creatures Great and Small, and then when I was 10, I discovered Jane Goodall and I have been a fan ever since. I never dreamed that I would work side by side with anyone as amazing as them, and here I am today – working with Sherri Franklin, who has changed the future for thousands of senior dogs as a result of founding Muttville Senior Dog Rescue. I am in awe of all I have witnessed these last 5 years, and so honored to be a part of it.

Senior Dogs Rockin’ Photo Shoot at the Fillmore!

June 18th, 2012

Misty K at The Fillmore's soundboard with Mark Rogers

Thanks to Pet Food Express, Muttville Senior Dog Rescue got a very special day at the famous and historical music venue The Fillmore for a fun “music-themed” photo shoot. The photos will be showcased at this year’s 2012 San Francisco Pride Parade, where Muttville mutts and volunteers will be cruising their Muttmobile, a 2012 VW Beetle given to them by Oprah Winfrey, and special guests Jane Wiedlin and Gina Schock of  The Go Go’s are joining them to support senior dog rescue.

April 17 was a FUN day with music, mutts, cameras, lights, and…THE FILLMORE!! Muttville Senior Dog Rescue teamed up with Pet Food Express for a special series of “My Mutt” photos, and will be showcasing them at this year’s SF Pride Day parade and future events thereafter.

Ocean at The Fillmore

Model senior mutts Pepper (parents Jen and Steph), Ruby and Scrabble (mom Yoko), and Misty K (dads Joe and Rafael) took over The Fillmore and did their best rockstar poses. Photographer Mark Rogers made sure they were in their best light. Fillmore crew Tony, Deanne, and Amie made sure the venue was set up with the same rockstar treatment that every band receives who graces the stage. They offered delectable treats in the green room to keep them energized.

My dog Ocean came as part of the assisting crew, but we had fun sneaking in our own shots…heehee. She did such a great job assisting, Mark gave Ocean her own rockstar shots too. She will be joining the series with photos at another historical venue, Bimbo’s (or Bottom of the Hill. She’s still deciding.. “plush bar or dive bar”?)

2012 HSUS Animal Care Expo and Animal Welfare Marketing

May 30th, 2012

Switchblade/Muttville's Marie Macaspac, HSUS CEO/President Wayne Pacelle, Muttville Founder/ Executive Director Sherri Franklin, and Muttville Public Relations Publicist / Board Member Patty Stanton

The Humane Society of United States hosted their annual Animal Care Expo this year in Las Vegas last week (May 21-24). Representing Muttville Senior Dog Rescue, I attended with Muttville founder Sherri Franklin and Muttville’s publicist and Board Member Patty Stanton, and we were ready to soak up all that we could learn in two and a half days about animal care education.

In comparison to the Best Friends Animal Society “No More Homeless Pets” Conference  in October, this conference was geared more towards SPCAs, municipal shelters, and human societies across the nation and internationally. We met an organization from Guatamala, and rescues based in the U.S. that rescue animals from Iran and Romania.

It was interesting to venture outside of the Marketing track and learn about fundraising techniques and business organization topics. Found Animals talked about their venture in retail, opening a store in Southern California in a mall. HSUS’ session on hosting an Adopt-A-Thon was very useful, and we are currently implementing a few new ideas learned as Muttville gets ready for Maddie’s Matchmaker Adopt-A-Thon, coming upon June 9-10. Keep an eye out for some unique promos from Muttville!

As a result of what we learned at the Animal Care Expo, Switchblade plans on expanding Muttville’s retail ventures, which can potentially be an effective revenue stream. On the retail topic, we were all wearing our Muttville and “Senior Dogs Rule” gear, which drew in quite a bit of attention, including some heartfelt tears from folks who were touched by our “senior rescue” focus. Three women from Puerto Rico approached me after a session, and they wanted their own “Senior Dogs Rule” tees!

We met a company modeled similarly to Switchblade called the Oklahoma Media Group, that owned a division or subsidiary called The Social Animal, focusing on animal welfare marketing and fundraising. Yes, we took many notes at their workshop, and truly enjoyed their advice on email marketing, social media, and content. Made my wheels turn…what should I call Switchblade’s animal welfare division? (Suggestions are welcome!)

It is always inspiring to be in a room full of animal advocates. Patty and I are always thinking ahead, and next year we hope Muttville can participate with some sessions on senior animal care (there was none this year). What do you all think? Nashville, here we come!