Posts Tagged ‘Marie Macaspac’

Behind-the-Scenes of Marie’s Interview for KQED’s “The California Report”

November 29th, 2012

It all started with a call to Muttville Senior Dog Rescue’s publicist, Patty Stanton. KQED was looking to interview a volunteer for The California Report’s recurring feature called “The Giivng State”. The segment spotlights  volunteers who shares their experience and passion behind their charitible work.

I was  honored when Patty offered it to me. It was a pretty exciting morning of the day that the interview took place. KQED intern Reena Flores captured the sounds and excitement of Muttville’s first ever Holiday Pup-Up Store last year (Dec 2011). We received a generous donation –  a huge retail space in a busy part of town a block from Van Ness. I envisioned this empty room filled with vintage decor and furniture with dogs relaxing in the front room’s bay window displays on classy armchairs and festive attire. The day Reena met me at the Pup-Up Store for the interview, it was really busy day! Lots of people were coming out to see what it was all about.

Reena followed me around with a microphone while I talked to dogs (yes I often do this!), and talked to people – welcoming visitors, answering questions about dogs for adoption, and directing volunteers where help was needed. We had Santa Paws photos, organic treats for sale, hot apple cider to warm up cold hands, and lots of adorable dogs looking for homes.

Muttville dogs willing to dress up as elves to find homes!

Reena captured roughly 2 hours, which seemed like 20 minutes with all that was going on.

I was thrilled to be able to rant on about how much I love saving senior dogs, and using my Marketing know-how for a cause that means so much to me.

I thank Muttville and Patty for giving me this opportunity to come out from “behind-the-scenes” for a moment in front of the mic, and have 2 minutes on my favorite radio station, NPR!

Muttville Senior Dog Rescue is a non profit organization that rescues dogs 7 years and older from shelters and people who can no longer care for them. Sometimes their guardians have passed away, and other times they are simply given away. For the last 5 years, Muttville has changed the future for senior dogs in the Bay Area, and beyond. The organization also strives to educate people on senior dog care to keep dogs in homes when possible. When Muttville is a senior dog’s last resort, they are given the medical care and TLC they need, and new homes are found so they can find new beginnings. Please check out Muttville’s website and read about the great work we do: www.Muttville.org. The work I do for Muttville has enriched my life and my career. Most certainly, it is the best work I have ever accomplished.

 

 

Reena Flores, Intern for KQED's The Callifornia Report interviewing Marie Macaspac

Here’s the interview!

California Report’s “The Giving State” Interview with Marie Macaspac,
Marketing Director for Muttville Senior Dog Rescue

 

Marie Featured in Grouchy Puppy’s “Influencing Positively” Interview Series!

June 20th, 2012

We were so honored when Sharon Castellanos, founder and publisher of the blog Grouchy Puppy and Editor-At-Large for Life + Dog Magazine, chose Marie to be featured in her “Influencing Positively” Interview series! Sharon has been a strong supporter of animal rescue, and a great friend to Muttville and its senior dog cause. Her dog Cleo, a proud senior, helps “mom” promote Muttville’s motto, “senior dogs rule!”

Thank you Sharon!

Read the original article on Grouchy Puppy’s website.

June 19, 2012

Influence Positively Interview – Marie Rochelle Macaspac

SmallClubsDayOff

Marie is the owner of Switchblade Creative Studios, a design and marketing agency that specializes in working with nonprofit organizations and socially responsible businesses. She also co-manages Small Club, a walking/boarding/daycare service. With Muttville Senior Dog Rescue, Marie volunteers as a foster caregiver, outreach member, and the team leader for marketing & design, and social media. For San Francisco Animal Care and Control, Marie offers support as an Animal Caregiver and provides Marketing and Social Media services.

Marie Macaspac’s passion is an inspiration to many within Muttville Senior Dog Rescue and beyond. She gives her time & talent helping unwanted senior dogs find homes. By fostering more than 40 dogs in her own home as well as offering care and shelter for foster/hospice dogs whose end is near, Marie’s heart is huge. Marie is a designer and is responsible for the accolades Muttville receives when our marketing efforts are noticed – Muttville’s website, the design of Muttville’s shirts, postcards/posters announcing an event, the concept for an event, and the design of the fast-growing Facebook page – these are just a few examples. She team leads the Marketing volunteers, overseeing video production, photography production, working with other people who give their marketing talents so that older dogs can be re-homed.

What is your idea of perfect happiness? A quiet sunny warm day surrounded by nature, either the beach or the woods, with a handful of my furry friends enjoying the day with me – my girl ocean blue and all of our fosters/friends…..strolling without a care in the world, just being free and happy…

If you could come back as a dog or a cat, which one would it be and why? probably a dog. Either a cattle dog or a shih tzu – or a cattle-shih tzu mix! i’d like to know what its like to be cute and cuddly, and equally smart and clever

What is your pets most treasured possession? my dog, ocean, who is an aussie, values most…being in school! yes, she absolutely loves to be in class. she values above all things learning new tricks and being helpful. I guess on that note, if she had to love a possession, she loves to wear her backpack! she carries muttville cards, my keys, her leash….and she feels like she is doing good and being helpful, which ultimately is what makes her happy.

Your proudest achievement so far? The first thing I think of is how much I love being a foster mom. I’ve proudly fostered over 40 dogs to date. Even when I think about it, I can’t believe it! And along with that experience, I value so much what I have learned hospicing dogs with cancer. Even though it was heartbreaking when I lost Collette (read my story of collette), everything I learned about helping dogs with cancer is a gift, and I have since been able to offer guidance to other hospice parents, Muttville mutts, and doggy moms and dads with their cancer dogs.

Who are your heroes in real life? When I was 6 or 7, I loved James Herriot who wrote All Creatures Great and Small, and then when I was 10, I discovered Jane Goodall and I have been a fan ever since. I never dreamed that I would work side by side with anyone as amazing as them, and here I am today – working with Sherri Franklin, who has changed the future for thousands of senior dogs as a result of founding Muttville Senior Dog Rescue. I am in awe of all I have witnessed these last 5 years, and so honored to be a part of it.

Switchblade Creative Studios’ Marie Macaspac joins team of social network for animal lovers, Sharingpet, as Leadership and Outreach Advisor

October 17th, 2011

Switchblade Creative Studios founder, Marie Macaspac, has been dedicated to saving animals for the last 5 years as a volunteer, foster mom, and Marketing leader for Muttville Senior Dog Rescue and San Francisco Animal Care & Control, and has now been given a great honor to be  part of the Sharingpet team as their Leadership and Outreach Advisor. Sharingpet.com is a new social network for “pets and the people who love them”. We’ve been excitedly preparing for the big announcement of its launch date, October 20th at the Best Friends Society’s “No More Homeless Pets” Conference, an annual event where over 50 animal rescue organizations gather in Las Vegas, NV to discuss the animal rescue cause and find new ways to ban together to save more animals. Marie will be there along with Muttville founder Sherri Franklin and 3 fellow team leaders, Anne Lauck, Ellen Lazarus, and Patty Stanton.

Perfect for Sharingpet’s site launch, Sharingpet has also spawned this challenge: Save 1 million more pets in one year, with the help of their social network and their tools, Virtual Adoption and the Buy & Give Shop. Virtual Adoption hopes to change how the world sees animal rescue and adoption, allowing anyone to help homeless pets. The Buy & Give Shop is Sharingpet’s tool that hopes to give rescues a new substantial way of raising money for their organization. Sharingpet coined this phrase, “AdoptiON Movement” to describe what they are confident will change the world for animal rescue in the United States.

This video beautifully demonstrates the Sharingpet mission. Marie was very glad and honored to be the narrator:

The “Save 1Million More Pets” challenge, inspired by Sharingpet from Sharingpet on Vimeo.

Switchblade & The Small Business Success Team Find Inspiration at the San Francisco Street Food Festival

August 22nd, 2011

San Francisco Street Food Festival

 

 

 

 

As a member of The Small Business Success Team, Switchblade Creative Studios joined its fellow team  members on a fun morning exploring the 3rd Annual San Francisco Street Food Festival, presented by La Cocina. Since starting its “Incubator Kitchen” several years ago, La Cocina helped launch a variety of food truck and cart businesses, and it can be easily argued that they helped spawn the street food craze. Our goal was to meet the small business owners of the various food trucks, carts, and products, and get a feel of the types of business services they might be neglecting and in need of. As fellow business owners, we are all aware that some services are easy to get in place than others, depending on your familiarity with the services.  As a “one stop” resource for all necesPeas of Mind owner Jill with Marie of Switchblade Creative Studiossary business needs, we hoped we could reach out and introduce ourselves to the owners in this growing trend.  Growth of street food trucks, carts, and vendors is exploding all over the nation! A great Infographic posted on Mashable.com

I was especially impressed by the founder and CEO of Peas Of Mind Jill Litwin. Her business started with the help of La Cocina in 2004, and her product is now sold on Amazon, and carried at Whole Foods Market and Safeway. She was awarded 2010 Woman Entrepreneur of the Year by Women’s Initiative and has been interviewed in countless publications and TV spots.

Overall, we had planned a fun excursion to meet small business owners and left feeling inspired by the stories we heard of individuals coming from different walks of life to follow their dreams. We were inspired and we are looking forward to being a part of their continued successes.

 

Marie’s “Story of Collette” and Muttville published in Bella Dog Magazine

May 31st, 2011

A blog post written by Switchblade Creative Studios founder, Marie Rochelle Macaspac, originally published for Muttville Senior Dog Rescue on April 2, 2011 called “What Muttville Means To Me: The Story of Collette”, was picked up by Bella Dog Magazine for their Summer 2011 issue. They featured a full spread for Muttville, also portraying founder Sherri Franklin and the work Muttville has accomplished in their first four years.

“I was pleasantly surprised and so grateful for their gesture, ” said Marie. “if it helps bring comfort to others who have loved dogs with cancer and brings new supporters for Muttville, that would make me very happy.”

Enjoy!

 

Marie's story of Collette in Bella Dog Magazine

Marie's story of Collette in Bella Dog Mag

Remembering Collette through “Collette’s Cancer Fund”

April 5th, 2011

I am sending this special birthday wish to honor the life of my sweet Muttville hospice dog who passed away on March 22.

I wrote this blog post called “What Muttville Means To Me: The Story of Collette” so that everyone would know how much joy she brought to my world.

It would be the most wonderful gift to have each of my friends, clients, and colleagues donate to Muttville Senior Dog Rescue in honor of Collette. Thanks to Muttville and our supporters, Collette received the best care possible that helped her beat cancer. She was my sweet companion for 15 months, and I want to thank everyone who knew her and sent sweet sentiments after her passing.

If everyone donated $20, your help would provide months of care for cancer dogs being treated through Muttville. Donate on Muttville’s website and mention that your donation is “in honor of Collette”, and your funds will be set aside for Collette’s Cancer Fund to treat our dogs with cancer.

Is Print Dead? Find out at Visual Media 2011

March 8th, 2011

Switchblade Creative Studios founder, Marie Macaspac,  will explore the topic of print and how it fits with today’s marketing strategies in a panel discussion at the Visual Media  2011 Conference on May 12, 2011 at the UCSF Mission Bay Conference Center.

Marie will be the Panel Moderator, delving into topics and questions that explore the fears and the successes of those who built their careers and businesses in the print and publishing world. Our esteemed Panel Speakers provide insight in how they survived the changes in the print industry and came out on top, but not without a few scrapes and bruises.

PANEL DISCUSSION:

Take Your Knowledge of Print Marketing to Online Mediums

For many years, being well versed in graphic design and marketing meant understanding the ins-and-outs of printing. Although those principles remain important, they keep close company with web design, social media, and email marketing. The list goes on with more to come. This session will explore the broad spectrum of industry professionals. They will discuss their challenges and successes, and how they made the transition from print-focused collateral to online mediums.

Panel Moderator:
Marie Rochelle Macaspac, Co-Founder / Creative Director of Switchblade Creative Studios

Panel Speakers:

Jane Goldman, Founder of  CHOW.com

Steve Decker, Founder of Zooka Creative

Jessica Greenwalt, Freelance Graphic Designer, www.jgreenwalt.com

Mark Rogers, Owner of Mark Rogers Photography

 

Interested in contributing to the discussion? Please send your questions, and we’ll consider them for our panel discussion.