Posts Tagged ‘cause related marketing campaigns’

Logo and Brand Identity for Not Just Animals!

May 20th, 2010

Logo/Identity for Not Just Animals!

Client: Not Just Animals!

Challenge: Client needed a new identity that would appeal to a wide audience and yet identify with younger demographics.

Switchblade Solution: We captured an urban feel and a complex message using simple iconic figures that are universally recognized.

Web Design, SEO and 2.0 Optimization for documentary film, “MINE” by Geralyn Pezanoski

May 3rd, 2010

The Situation: Independent filmmaker requires a living, breathing online marketing tool that promotes DVD sales and rentals for the award-winning documentary about displaced animals from Hurricane Katrina. The site needed to be branded consistently with the DVD and more importantly, easy to update with breaking news and updates. Also, with her growing fanbase, she wanted to track site visitors and gain subscribers.

Switchblade Solution: A professionally updated website built in SquareSpace that can be easily updated by the site owner, and promotes the sales and rentals of the DVD version of the movie with blog-type entries.

The Results: A well-organized site that can be constantly refreshed because the content management system is user-friendly for the site owner. Geralyn Pezanoski can share media coverage and announce events through blog entries.

What we learned from this experience: We <3 SquareSpace for its easy to use interface and allowing us to customize many of the site’s elements without tinkering with the CSS code.

SEO and Online Marketing Strategy for Mark Rogers Photography

March 10th, 2010

Client: Mark Rogers / Mark Rogers Photography

Challenge: Mark, a successful photographer, well-known in the San Francisco Bay Area for his beautiful work with non-profits organizations and local dog rescue groups, was rebuilding his website in WordPress CMS. We consider Mark very technically savvy, as you can see by his self-produced website. Although he had researched on SEO practices, he realized that it was more work than he could juggle as a business owner. Having seen our work and witnessed the results for Muttville Senior Dog Rescue, he called upon us to implement SEO and examine his online marketing strategy.

Switchblade Solution: Because Mark was already quite knowledgeable with online marketing, we could see that his social media strategy was in great shape, so we made sure his SEO was equally effective. We also ensured that his search engine rankings wouldn’t drop as a result of changing his website, only improve steadily with SEO in place. Mark is currently in first place in the Bay List Awards for Best Pet Photographer, which is a testament to his great reputation and marketing.

Website Design & SEO for Doggie Boogie Movie

February 5th, 2010
Doggie Boogie Movie Website
The Situation: Independent filmmaker requires an effective yet evolving online presence that creates buzz from production through release. The producers wanted to showcase the concept to sponsors, investors, partners, cast and crew to raise capital, as well as excitement and participation.

Switchblade Solution: A professionally updated website thoroughly injected with promise that the film will be successfully produced and distributed.

The Results: A site that captures the wit, inspiration and character of the film.

What we learned from this experience: Professionalism need not be sacrificed when producing/promoting a quirky product.  A product website and its associated social media profiles must exude a common theme, perspective and relate to its intended audience.

Logo and Brand Identity for “Evening in Pawris: A Benefit for Muttville”

January 7th, 2010

Logo for Evening in Pawris

Client: Muttville Senior Dog Rescue

Challenge: Client needed  a new identity for its inaugural annual fundraiser. Held at Hotel Biron, they wanted to logo to convey a similar feel to the vibe of the location.

Switchblade Solution: We developed this identity to reflect the flair and classiness of the wine bar location. Attendees seem to agree that the logo helped convey that the event was well worth the $75 ticket!

Social Media Marketing for Muttville Senior Dog Rescue

October 26th, 2009

Muttville Senior Dog Rescue Facebook Page

Client: Muttville Senior Dog Rescue
Challenge: Develop a world-class Social Media Marketing System to complement Client’s updated 2.0 website
Switchblade Solution: After completing and launching, which was set up for mega social network, we managed the overall social media system, from the editorial calendar to posting/tweeting schedule for Facebook and Twitter. We customized both profiles by designing branded environments, such as the background, profile images and custom tabs. The number of followers have quadrupled since we took over. Check them out for yourself!

Web Design & Search Engine Optimization

October 15th, 2009

Holder sub page for Web Design Portfolio stuff.

Page Template must be set to “Portfolio Sub”

Website Design/SEO for Project Homeless Connect

October 8th, 2009

Client: Project Homeless Connect San Francisco

Challenge: The organization had a new URL and they wanted to launch with a bang! The client wished to have a website with modern design and functionality that could later tie in with a social media campaign. Building the site from scratch, the client relied on us to point them in the right direction. It was also important to allow volunteers and interns an easy admin interface to add blog posts, photos, and event listings.

Switchblade Solution: We were ready to refresh their online presence and marketing with our top-notch ideas and the desire to be a part of the organization’s efforts in supporting the city’s homeless community. In addition to the site design and SEO, we participate in their events, providing photography and even simply a helping hand as volunteer staff.


October 6th, 2009

We’re not your typical Marketing agency.

We love the work we do, but we love our work even more because it has the power to make a difference for causes we believe in. When you choose Switchblade Creative Studios, you also make it possible for us to continue to provide pro-bono services to nonprofit organizations.

Switchblade Creative Studios offers top notch expert services in:

Web Design & Development
Social Media Campaigns

Community Development & Strategy

Online & Mobile Marketing

Printed & Digital Collateral

Tradeshow Graphics

Project and Campaign Management

We take the time to assess your goals and current strategies, and recommend ways that we can effectively market your business or organization’s product or services. Whether it is building a brand identity system, designing print or digital collateral, creating or developing your website, or strategizing an online marketing campaign, we will guide you down a well-planned path.

Visual design services is our expertise.

We’ll show you how to best carry out a consistent brand identity across all media, or we’ll execute it for you.

We can take it to the next level with effective marketing tools.

We’ll achieve your objectives and goals using print, digital, social, and mobile spaces. And we won’t just promise results, we’ll confirm with metrics and analytical data

Search Engine Optimization gives your website an identity so search engines can put your website in front of your audiences.

Therefore, it is more important than ever to have your web site achieve better rankings in order to attain and remain in the top positions. We’ll incorporate search engine optimization (SEO) and make sure your website is built with the proper foundation. Our objective is to increase your audience of qualified consumers.

Social Media drives SEO and traffic to your website.

According to the 2015 Social Media Marketing Industry Report: “The top three benefits of social media marketing are (1) generating more exposure for the business, (2) increasing traffic to websites and (3) improving search engine rankings.” Properly engaging your audience is key to running an effective social media system. We’ll develop your strategy to ensure the efforts are worth your time.

Your business supports the pro-bono work for causes we care about.

We not only encourage Social Responsibility, we build it into every Marketing strategy. When you choose Switchblade Creative Studios for your Marketing needs, you are also supporting the pro-bono services and volunteer work we provide to non profits. Thanks to you, for over 6 years we have donated up 20 hours a month to non profit animal welfare organizations including Muttville Senior Dog Rescue, Toni’s Kitty Rescue and San Francisco Animal Care Control.

In October 2012, we proudly launched our new website, Animal Rescue Marketing. Our dream is to help save animals on a global level by offering marketing and fundraising advice, accessible to animal rescue advocates and groups worldwide.


October 6th, 2009

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