Posts Tagged ‘animal rescue’

Switchblade’s Marie Macaspac Honored to be a Presenter at ARF’s 9th Annual Business of Saving Lives Conference

January 31st, 2013
Tony LaRussa's ARF 9th Annual Business of Saving Lives Conference  is Sunday, March 23, 2013

Tony LaRussa's ARF 9th Annual Business of Saving Lives Conference is Sunday, March 23, 2013

Marie Macaspac, owner of Switchblade Creative Studios and founder of AnimalRescueMarketing.com is one of 10 speakers who will be participating in this year’s Tony LaRussa’s Animal Rescue Foundation (ARF) annual conference, The Business of Saving Lives.

Marie will be sharing the stage with ARF’s Marketing Manager, Sara Kersey, for the topic, “Social Media: Unleashed!“. The 90 minute session will cover not just how to use social media, but tips and tricks that may not necessarily be found in a “How to” manual or “Social Media for Dummies” book.

From mobile mavens to casual users, we all know social media is an important marketing tool for animal welfare groups. Social networking choices and platforms are endless…yet the time your staff and volunteers have is not. Are your important messages getting lost in a social media sea of posts, tweets, and pins? Do you see images online and wonder how they got 400 “Likes” in one day? In this upbeat session, we’ll reveal tricks for getting your content liked and shared widely (and your messages heard loud and clear!), and how to tailor content to your audience and get your animals the attention they deserve. If you have the basic know-how to navigate Facebook, Twitter, Pinterest, and other popular platforms, we’ll show you how to stand out and get noticed!

Marie is honored to be a part of this year’s list of presenters:

  • Elena Bicker, Executive Director, Tony La Russa’s Animal Rescue Foundation
  • Susan Furukawa, Program Director Community Outreach, ASPCA®
  • Cynthia L. Karsten, DVM, Shelter Medicine Resident, UC Davis Koret Shelter Medicine Program
  • Sara Kersey, Marketing Manager, Tony La Russa’s Animal Rescue Foundation
  • Bob Lukas, DVM, Sage Centers for Veterinary Specialty and Emergency Care
  • Marie Rochelle Macaspac, Marketing Director, Muttville Senior Dog Rescue and Founder, AnimalRescueMarketing.com
  • Rebecca Marsh, former Executive Director, Fix Our Ferals
  • Nancy McKenney, CEO, Marin Humane Society
  • Paul O’Grady, Partner, Armanino McKenna LLP
  • Betsy Saul, Founder, Petfinder.com

“I am so excited to share my expertise with my fellow animal rescue advocates,” says Marie. ” I am thrilled that this opportunity can additionally introduce new visitors to AnimalRescueMarketing.com.”

To register to attend this year’s conference, click here. It is sure to be a blast!

Marie Featured in Grouchy Puppy’s “Influencing Positively” Interview Series!

June 20th, 2012

We were so honored when Sharon Castellanos, founder and publisher of the blog Grouchy Puppy and Editor-At-Large for Life + Dog Magazine, chose Marie to be featured in her “Influencing Positively” Interview series! Sharon has been a strong supporter of animal rescue, and a great friend to Muttville and its senior dog cause. Her dog Cleo, a proud senior, helps “mom” promote Muttville’s motto, “senior dogs rule!”

Thank you Sharon!

Read the original article on Grouchy Puppy’s website.

June 19, 2012

Influence Positively Interview – Marie Rochelle Macaspac

SmallClubsDayOff

Marie is the owner of Switchblade Creative Studios, a design and marketing agency that specializes in working with nonprofit organizations and socially responsible businesses. She also co-manages Small Club, a walking/boarding/daycare service. With Muttville Senior Dog Rescue, Marie volunteers as a foster caregiver, outreach member, and the team leader for marketing & design, and social media. For San Francisco Animal Care and Control, Marie offers support as an Animal Caregiver and provides Marketing and Social Media services.

Marie Macaspac’s passion is an inspiration to many within Muttville Senior Dog Rescue and beyond. She gives her time & talent helping unwanted senior dogs find homes. By fostering more than 40 dogs in her own home as well as offering care and shelter for foster/hospice dogs whose end is near, Marie’s heart is huge. Marie is a designer and is responsible for the accolades Muttville receives when our marketing efforts are noticed – Muttville’s website, the design of Muttville’s shirts, postcards/posters announcing an event, the concept for an event, and the design of the fast-growing Facebook page – these are just a few examples. She team leads the Marketing volunteers, overseeing video production, photography production, working with other people who give their marketing talents so that older dogs can be re-homed.

What is your idea of perfect happiness? A quiet sunny warm day surrounded by nature, either the beach or the woods, with a handful of my furry friends enjoying the day with me – my girl ocean blue and all of our fosters/friends…..strolling without a care in the world, just being free and happy…

If you could come back as a dog or a cat, which one would it be and why? probably a dog. Either a cattle dog or a shih tzu – or a cattle-shih tzu mix! i’d like to know what its like to be cute and cuddly, and equally smart and clever

What is your pets most treasured possession? my dog, ocean, who is an aussie, values most…being in school! yes, she absolutely loves to be in class. she values above all things learning new tricks and being helpful. I guess on that note, if she had to love a possession, she loves to wear her backpack! she carries muttville cards, my keys, her leash….and she feels like she is doing good and being helpful, which ultimately is what makes her happy.

Your proudest achievement so far? The first thing I think of is how much I love being a foster mom. I’ve proudly fostered over 40 dogs to date. Even when I think about it, I can’t believe it! And along with that experience, I value so much what I have learned hospicing dogs with cancer. Even though it was heartbreaking when I lost Collette (read my story of collette), everything I learned about helping dogs with cancer is a gift, and I have since been able to offer guidance to other hospice parents, Muttville mutts, and doggy moms and dads with their cancer dogs.

Who are your heroes in real life? When I was 6 or 7, I loved James Herriot who wrote All Creatures Great and Small, and then when I was 10, I discovered Jane Goodall and I have been a fan ever since. I never dreamed that I would work side by side with anyone as amazing as them, and here I am today – working with Sherri Franklin, who has changed the future for thousands of senior dogs as a result of founding Muttville Senior Dog Rescue. I am in awe of all I have witnessed these last 5 years, and so honored to be a part of it.

2012 HSUS Animal Care Expo and Animal Welfare Marketing

May 30th, 2012

Switchblade/Muttville's Marie Macaspac, HSUS CEO/President Wayne Pacelle, Muttville Founder/ Executive Director Sherri Franklin, and Muttville Public Relations Publicist / Board Member Patty Stanton

The Humane Society of United States hosted their annual Animal Care Expo this year in Las Vegas last week (May 21-24). Representing Muttville Senior Dog Rescue, I attended with Muttville founder Sherri Franklin and Muttville’s publicist and Board Member Patty Stanton, and we were ready to soak up all that we could learn in two and a half days about animal care education.

In comparison to the Best Friends Animal Society “No More Homeless Pets” Conference  in October, this conference was geared more towards SPCAs, municipal shelters, and human societies across the nation and internationally. We met an organization from Guatamala, and rescues based in the U.S. that rescue animals from Iran and Romania.

It was interesting to venture outside of the Marketing track and learn about fundraising techniques and business organization topics. Found Animals talked about their venture in retail, opening a store in Southern California in a mall. HSUS’ session on hosting an Adopt-A-Thon was very useful, and we are currently implementing a few new ideas learned as Muttville gets ready for Maddie’s Matchmaker Adopt-A-Thon, coming upon June 9-10. Keep an eye out for some unique promos from Muttville!

As a result of what we learned at the Animal Care Expo, Switchblade plans on expanding Muttville’s retail ventures, which can potentially be an effective revenue stream. On the retail topic, we were all wearing our Muttville and “Senior Dogs Rule” gear, which drew in quite a bit of attention, including some heartfelt tears from folks who were touched by our “senior rescue” focus. Three women from Puerto Rico approached me after a session, and they wanted their own “Senior Dogs Rule” tees!

We met a company modeled similarly to Switchblade called the Oklahoma Media Group, that owned a division or subsidiary called The Social Animal, focusing on animal welfare marketing and fundraising. Yes, we took many notes at their workshop, and truly enjoyed their advice on email marketing, social media, and content. Made my wheels turn…what should I call Switchblade’s animal welfare division? (Suggestions are welcome!)

It is always inspiring to be in a room full of animal advocates. Patty and I are always thinking ahead, and next year we hope Muttville can participate with some sessions on senior animal care (there was none this year). What do you all think? Nashville, here we come!

Switchblade is excited to be attending this weekend’s No More Homeless Pets Conference in Las Vegas

October 20th, 2011

As part of our dedication to animal rescue and our role as Marketing Team Leader for Muttville Senior Dog Rescue, We are very excited to be attending for the first time the Annual No More Homeless Pets Conference, organized by the Best Friends Animal Society and located in Las Vegas, NV. We’re excited to meet other rescue organizations and represent Muttville.  Along with Muttville leaders: Ellen Lazarus, Patty Stanton, Anne Lauck, and Founder / Executive Director, Sherri Franklin, we are looking forward to the presentations in store for the 50+ rescue organizations attending this year.

Additionally, Muttville is looking forward to being part of the launch of Sharingpet.com, a new social network for animal lovers and rescue advocates. Muttville will be part of their special showcase, demonstrating how their innovative online site hopes to increase adoptions and donations to rescue groups all over the nation, and eventually worldwide.

We’ll be reporting as much as we can while we are at the conference! Follow our hashtags #SeniorDogsRule and #11NMHP, as well as Sharingpet’s special hashtag #SAVE1mMORE.

Switchblade Creative Studios’ Marie Macaspac joins team of social network for animal lovers, Sharingpet, as Leadership and Outreach Advisor

October 17th, 2011

Switchblade Creative Studios founder, Marie Macaspac, has been dedicated to saving animals for the last 5 years as a volunteer, foster mom, and Marketing leader for Muttville Senior Dog Rescue and San Francisco Animal Care & Control, and has now been given a great honor to be  part of the Sharingpet team as their Leadership and Outreach Advisor. Sharingpet.com is a new social network for “pets and the people who love them”. We’ve been excitedly preparing for the big announcement of its launch date, October 20th at the Best Friends Society’s “No More Homeless Pets” Conference, an annual event where over 50 animal rescue organizations gather in Las Vegas, NV to discuss the animal rescue cause and find new ways to ban together to save more animals. Marie will be there along with Muttville founder Sherri Franklin and 3 fellow team leaders, Anne Lauck, Ellen Lazarus, and Patty Stanton.

Perfect for Sharingpet’s site launch, Sharingpet has also spawned this challenge: Save 1 million more pets in one year, with the help of their social network and their tools, Virtual Adoption and the Buy & Give Shop. Virtual Adoption hopes to change how the world sees animal rescue and adoption, allowing anyone to help homeless pets. The Buy & Give Shop is Sharingpet’s tool that hopes to give rescues a new substantial way of raising money for their organization. Sharingpet coined this phrase, “AdoptiON Movement” to describe what they are confident will change the world for animal rescue in the United States.

This video beautifully demonstrates the Sharingpet mission. Marie was very glad and honored to be the narrator:

The “Save 1Million More Pets” challenge, inspired by Sharingpet from Sharingpet on Vimeo.

How Switchblade Became Experts in Marketing for the Animal Friendly Community

September 19th, 2011

Switchblade Creative Studios is proud of our work with animal welfare/rescue organizations, film productions, and pet-related businesses that volunteer or support animal causes,
and/or donate their products and services.

small club: big adventures for small dogs

 

 




 

 

 

 

 

 

 

 

How Switchblade Became Experts in Marketing
For Animal Related Causes & Pet Lovin’ Consumers

When I left behind corporate life and started this company in 2007, the first thing I was excited to do was volunteer with animal rescue organizations. No longer living within a demanding 60+ hour a week job, I couldn’t wait to explore the options. Becoming a volunteer at the San Francisco Animal Care & Control was the perfect introduction to the animal rescue world. It became an important part of my routine and I welcomed this new community of animal loving folks. Shortly before my first orientation at SFACC, my life also dramatically changed when Jazmin, my soulmate canine companion of 11 years, passed away at the age of 14. Losing Jazmin motivated me to give even more in memory of her and our life together.

Volunteering at the SFACC was a joy, but coming home to any empty place with no pets depressed me. I started searching local dog rescue groups where I could foster. I used PetFinder and googled “dog rescue groups”. Searching through the dozens of listings, I gravitated towards dogs I thought were probably “less adoptable”, either because of age or health concerns. I searched and found the saddest looking dog within 50 miles, saved by Wonder Dog Rescue. She was a 40 lb 9-year-old cattle dog mix with the saddest story I have ever heard. And she was indeed the saddest dog I ever met. I named her Frida.

frida jedi switchblade creative studios

frida and jedi

I also sent an email to Muttville Senior Dog Rescue to inquire about fostering. It turned out Muttville was in its first year as an official 501(c) organization. We luckily shared the same neighborhood. Another plus for me was its focus on senior dogs. Muttville Founder  Sherri Franklin instantly became my hero and mentor,  and “Muttville Manor” my second home. My first foster dog was Jedi, a chihuahua mix with irresistible big brown eyes. Jedi and Frida joined my home and it felt warm and inviting to me once again.

My role with Muttville quickly grew into so much more than fostering. I had just left a career as a designer and marketing specialist for 11 years, working myself to the bone, so that part of me wasn’t going to change! I basically took over as Muttville’s marketing lead and designer.  The opportunity to combine my talent and skills with my passion to save dogs was invigorating! The role gave me the opportunity to work with more inspiring individuals behind Muttville: Board President, Jane Goldman, the V.P. of Lifestyle Marketing at CBS Interactive and founder of CHOW.com., and Muttville’s web development engineer, Carol Balacek. Five years later, they both continue to mentor and inspire me and are great influences to me as a business owner. As the Director of Marketing & Design for Muttville, I continually learn from the organization’s other team leaders who contribute their expertise in fundraising, public relations, event planning, and grant writing. As a team, we regularly collaborate and develop innovative strategies, challenging ourselves to improve upon the previous successes.

Muttville leaders at the 3rd Annual Moolah For Mutts

L-R: Jane Goldman, Chris, Sherri Franklin, Deanne Franklin (behind Sherri/Marie), Marie Macaspac, Carol Balacek, John Mounier

Four and a half years and 100 foster dogs later, my passion has led me to be a proud member of a community of inspiring, dedicated folks who have specialized their businesses and organizations in animals. For fellow pet-friendly business owners who create products or offer services or produce films, the most important aspect we have in common is our need to contribute to animal rescue. For those special leaders who successfully manage a rescue organization, who inspire a community to support their causes, I am honored to be a part of their work.

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Online Fundraising Campaign for Friends of SF Animal Care & Control

January 18th, 2011

Client: Friends of San Francisco Animal Care & Control

Challenge: Friends of SFACC President, Jane Tobin, was new to online marketing but knew that she wanted to reach a wider audience. Having worked together on the rain-out Pride Pride Day 2010, Jane gave us the opportunity to show her what we could do for her non-profit organization.

Switchblade Solution: Understanding the need to achieve an effective campaign with a small budget, Switchblade utilized valuable free or low-cost tools to utilize their large subscriber list of donors, sponsors, and volunteers. We organized a multi-level fundraising email campaign with a holiday plea for year-end donations.

Coupled with a traditional direct mail campaign, it was their largest outreach ever. With the success of this campaign, Switchblade and Friends of SFACC will likely be working on several campaigns in 2011 to raise much needed funds for shelter animals and programs for animal care.