Posts Tagged ‘2.0’

The Value of a Google Rank

April 21st, 2011

I’ve been reading up on tips provided by, and the latest tip is quite timely for us.

“The Value of a Google Rank” discusses how being ranked high for a popular keyword or search term can be the difference between your business being a success or being lost on Page 4 with no clients in sight.

We recently added a valuable member to our team, Jessica Greenwalt. A 6 year professional entrepreneur who studied Graphic Design at Cal Poly San Luis Obispo, Jessica is proud to say that her website,, appears #1 for the search term “freelance graphic designer”. What does this mean for Jessica? She is overwhelmed with calls from all over the world, people interested in hiring her for graphic design and web development services. Needless to say, we are glad she is on our team!

Jessica will also be one of the panel speakers for our upcoming speaking engagement at Visual Media 2011 on the topic, “Is Print Dead?”

Did Astrologer Jessica Lanyadoo Predict This Overwhelming Response to Her New Website?

February 18th, 2011

We know we’re good at what we do, and we were delighted by the increased site traffic to the newly launched 2.0 website we developed, designed, and optimized for renowned San Francisco-based Astrologer and Intuitive Counselor, Jessica Lanyadoo. The site had been stagnant for 5 years and since we built her site in Squarespace, she can now easily publish announcements and make updates herself.

What’s a website worth without site visitors? numbers speak for themselves. We officially launched Jessica’s optimized website on January 4, 2011. Stats for launch week started at 862 views, and by the end of the month, traffic more than quadrupled. The search engine robots were catching on, also quadrupling in crawls by the end of the month. In its launch month, Jessica’s site accumulated over 4,000 views and 1,530 robot crawls with numbers increasing each week.

Optimizing the site for search engines had already been proven effective but at its fifth week, numbers multiplied by another 2.5! Jessica’s site has received over 10,000 page views and 3,000 robots hits.

Her Weekly Horoscope, Psychic Dream Astrology, once only available on San Francisco Bay Guardian’s website without an option to RSS or subscribe to Jessica’s column, now also lives at and allows her fans to get her weekly horoscopes delivered to their RSS of choice. Since January 16, she has received 26+ subscribers every single day, averaging 31 unique daily subscribers.

While we hope to refer business through this blog, we may have already done our duty with website design and search engine optimization. “I was overwhelmed the first month with almost 100 applications for new clients from my website. I am pretty much booked solid through July!” said Jessica Lanyadoo.

How to Link your Business or Employer’s Facebook Page to Your Profile

February 9th, 2011

With the new and “improved” Facebook profile page design, under your name at the top of the page, you will find all your main profile information: Employer, City/State, birthdate, etc..whatever info you chose to share. I’ll use my own page as the example, shown below.

Most of us probably shared info about our employer. If you love where you work, whether its because you work for a super cool startup or you own a business or two, you want people to know it.  Now…have you ever clicked on the link to your business or employer name to see where it goes? Most likely it links to a blank page. Now this really sucks if your employer or business has a great Facebook page with lots of fans.  The standard admin tools don’t give you the option to change the link. How do you change the !$ link ?!?  Figuring this out can drive a person insane.

How to link the Company Name in your Profile to its Facebook Page
You probably realized by now that the solution doesn’t lie within Facebook. Hopefully, you use Firefox as your web browser. There is an Add-On tool for Firefox called “Web Developer” that you will need to install. Download it from this page.

After installation, you will see a new toolbar above your tabs with dropdown menus called “Disable”, “Cookies”, “CSS”, “Forms”, “Images”, and a few more going across your browser. If you see these new tabs, great! You’ve installed them properly.

Now, back to Facebook. Go to your company’s Facebook page and look at its URL. We need to locate its unique ID# assigned to it by Facebook. If the page has a custom URL, then it won’t be shown in the URL. Whether the page has a custom URL or not, you can easily get the ID# by hovering over its profile pic to see its Title text. The # usually proceeds “id=” and it is usually about 12 digits.

Once you’ve got the ID#, go to your FB profile page and click “Edit Profile”. Next, click “Education and Work” in the sidebar to the left, as this is where the employer info is found.

In the search bar above the name of your current employer where there is a light gray text that reads “Where have you worked?”,  type any gibberish text and do NOT select any of the “suggested names” it may pop up under the search bar, scroll down to the bottom where it says “add (your gibberish text)”.  New fields will appear to enter Position, City/State, etc. and a button that reads “Add New Job”. Don’t enter any info or click the button.

Now back to the new toolbar you added to Firefox. Find the tab called “Forms”. Click it to see a dropdown menu. Highlight the first item that reads “Display Form Detail”. After doing so, you should see something like this on the page:

In the first empty gray field with code that reads <input name=”employer_id”>, enter the unique ID# of your company page. There is another field with the same code on line 6. Replace the numbers in it with your ID#. Now you can scroll down and click the button that says “Add New Job”. You can also go back to the Forms tab and highlight “Display Form Details” to turn it off.

The gibberish name you typed should now be replaced by the company name and its profile pic thumbnail. You can now enter all the company information. You probably also have 2 entries for the same company. Delete the old entry.

If this was useful for you, please share it and let us know by “liking” Switchblade’s Facebook page and leaving us a comment here or on our FB page.