Social Media Marketing or Traditional Marketing…or a Little of Both? What Works for You?

August 12th, 2011

I get alot of potential clients who find me because they are fans or followers of my existing clients, and they commonly say things like “I need to get my business on Twitter!!” or “How in the world do you do all those things on Facebook?”

My first response to the majority of these inquiries is, “Why?”
Why do you want to get your business started on Twitter?

If your answer is “Because everyone else is using it”, you may be surprised by my advice. Here are a few tips I’d like to share to help you decide what are the best marketing strategies for you and your business.

Choose a Marketing activity because you know you will enjoy doing it. If you were never interested in tweeting for fun, then you most likely won’t be effectively tweeting for your business. There are dozens of other marketing strategies that you are likely not doing, why not choose one that is appealing to you. Do you like to read magazines, newspapers, or blogs? Try starting a Digg or Delicious account where you can share articles you’ve read, as well as find articles and learn of new sources. Unless you are enlisting the services of a consultant like Switchblade Creative Studios, if you plan on managing your own social networks, it is best to select the ones that won’t feel like a “chore”.

Social networking doesn’t have to be online. Before there was the Internet, the term social networking already existed! Don’t forget that everyone can be a potential client. If you are a parent, get to know other parents through your child’s activities, participate in school volunteer activities, or join PTA type groups. We also strongly recommend volunteering with local non-profit organizations. Not only are you donating your time and services to a worthy cause, but it is also a great opportunity to meet new people who may become or recommend potential clients. The online resource Meetup.com has also helped revive “offline” social networking. Find interests groups that meet in person for regular meetings, outings, and social activities. And lastly, professional network groups, like BNI, are still proven to be a very effective way to grow your business’ clientele. Remember, everyone can be a potential client.

Social networking goes both ways. Whether you are socializing with online or offline networks, remember to give as well as receive. Imagine if everyone was only broadcasting: writing blogs, sending tweets, writing Facebook posts, passing out business cards….then nobody would be reading, commenting, responding, or sharing. If you want others to be a fan of your Facebook page, then be sure to Like other Facebook pages, share their wall posts, comment! If you want someone to recommend your business, it should be just as important to you to recommend clients to your network colleagues.

Don’t Try To Do Everything Yourself. Regardless of which marketing activities you choose to engage in, trying to do too many can end up being a waste of time. Thinly spreading your time ineffectively means that every effort appears half-a$$. Choose a few marketing activities and do them well. Or better yet, leave the marketing to experts. A complete marketing strategy that incorporates both offline and online strategies can be a key factor in the growth of your company.

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