Website Design, Development & SEO for “small club”
Challenge: Like so many clients that have come our way this year, small club needed to keep up with the online scene and create a website that not only had the bells and whistles, but allowed them to share their many stories of clients, which happen to be dogs! They also wanted an efficient way to collect client information. Its services had expanded with boarding and daycare services, so the need had become more urgent.
Switchblade Solution: Since we already love dogs and have a good connection with the animal rescue community, we were able to give insight on how to best communicate small club’s involvement as volunteers as well as showcase their services in a playful way.
small club’s founder had pretty great writing abilities (using the voice of his pack leader, calvin), but he didn’t have the proper platform to share them. we seamlessly integrated a blog built in WordPress, and to the joy of our client, blogging was as simple as launching an iPhone app, posting photos taken on the iPhone, and posting even when on the go during a small club walk. we additionally embedded a feed from Flickr where photos are showcased instantly once posted.
UPDATE: Since their site launch in May 2011, small club is amazed at the traffic they’ve received in such a short period of time. We boosted their site with our SEO package, and in one week the website already ranked #1 for “small dog walking” and “small dog boarding”. They were so thrilled they had to blog about it! Read the blog article on small clubs’s website.