Web Design, SEO and Social Media Optimization for Waghearted.com
The Situation: A new line of pet safe, socially conscious, designer clothes for dogs were being prepared for mass production and distribution. Team Waghearted knew that they not only wanted to keep their Twitter followers and Facebook fans updated with newly designed products but they wanted to share great stories of good dogs doing good. The site needed to exude the love and energy that is Waghearted and be easy to update.
Switchblade Solution: Design a site that incorporates the core product line icons, a CMS that is easy to update/manage by the client, and 2.0 optimization.
The Results: A vibrant, interactive site complete with a blog and both “follow our profiles” and “share” links! Wonderfully fun accents that liven the site even on a limited budget – Notice the scrolling text and slideshow on the landing page; the mouse-over textual descriptions and on-click pop-up pictures on the product page; and the Twitter feed on all pages
What we learned from this experience: There were many potential design images associated with the product line. We were able to narrow down the images by incorporating icons onto the static portions whilst still providing a feature area to highlight seasonally changing products. Furthermore, the social network profiles have played a significant role in driving traffic and vice versa, the prominently placed icons to follow Waghearted have increased fans/followers thereto.