Social Media Campaign for Muttville’s Moolah For Mutts; “Night of 1000 Mutts”

Moolah For Mutts: Night of 1000 Mutts

Client: Muttville Senior Dog Rescue

Challenge: Client holds an annual fundraiser gala with a new theme each year. In 2011, the event was in a new, larger venue. Also, it was important to tie in the campaign to their year long celebration of their 1000th dog rescue. We were instrumental in the development of this celebration’s marketing materials so we were familiar with what we could work with.

Switchblade Solution: We already had been brainstorming ways to utilize the amazing display of all 1000 dogs rescued that currently existed as an interactive webpage on We crafted a well-received social media campaign and event interior design based on the theme “1000 mutts”. We also knew it would be show-stopping in print as well. Read the fun details (and see some pictures) here.