Online Marketing & Social Media Campaign for The Scout Guide San Francisco
Client: The Scout Guide San Francisco
Challenge: Editor-In-Chief Paula Bennett launched the SF franchise of The Scout Guide”, a new high end promotional publication that showcases the city’s best businesses. Each city managed a single blog section on the main website, and therefore each city had limited access to overall administrative areas of the website.
Switchblade Solution: Challenges often times lead to new and clever routes to achieve the end goals. We were right beside Paula as she launched the book and the website. Social media was in place to get the marketing machine rolling! The Scout Guide San Francisco hit the streets, both online and literally! We formulated a few new tactics to work around the obstacles, and we impressed ourselves with the flow of our innovative system to communicate and engage online.