Logo and Brand Identity for “Moolah For Mutts 2012: Joie De Mutt”

Client: Muttville Senior Dog Rescue

Challenge: Every year we are honored to create the theme and design for Muttville’s annual gala fundraiser, Moolah For Mutts. In its Fourth year, we were also fortunate to have a wonderful group of talented volunteers to participate in the design and development of its marketing collateral. The theme for 2012 was “Joie De Mutt”, and its setting was a beautiful art gallery called The Laurent Studio.

Switchblade Solution: Providing the art direction for this concept shown above, we worked with our talented volunteers to produce a festive “arf nouveau/ arf deco” identity system, complete with color palette, fonts, and visual elements. The theme elements were carried over to collateral, such as posters, postcards, website, program, and unique “joie de mutt” playing cards (pictured below) with adoptable mutts on one side and their profile on the other side. Elements in a French style also were subtly used in the video,” Suma’s Story”, that premiered that night (watch it below!). Many thanks to the following Muttville volunteers: Chris Rutkowski, Ryan Morishige, Mike Noyes, Celine Nadeau, and Lisa Sussman.