Logo and Brand Identity for “Moolah For Mutts 2011: Night of 1000 Mutts”

Moolah For Mutts: Night of 1000 Mutts

Client: Muttville Senior Dog Rescue

Challenge: Client holds an annual fundraiser gala with a new theme each year. This year, the event was in a new, larger venue. Also, it was important to tie in the campaign to their year long celebration of their 1000th dog rescue. We were instrumental in the development of this celebration’s marketing materials so we were familiar with what we could work with.

Switchblade Solution: We already had been brainstorming ways to utilize the amazing display of all 1000 dog rescued that currently existed as an interactive webpage on www.muttville.org. We knew it would be show-stopping in print as well. We also crafted a well-received social media campaign and event interior design based on the theme “1000 mutts”. Read the fun details (and see some pictures) here.