Archive for the ‘seminar’ Category

2012 HSUS Animal Care Expo and Animal Welfare Marketing

May 30th, 2012

Switchblade/Muttville's Marie Macaspac, HSUS CEO/President Wayne Pacelle, Muttville Founder/ Executive Director Sherri Franklin, and Muttville Public Relations Publicist / Board Member Patty Stanton

The Humane Society of United States hosted their annual Animal Care Expo this year in Las Vegas last week (May 21-24). Representing Muttville Senior Dog Rescue, I attended with Muttville founder Sherri Franklin and Muttville’s publicist and Board Member Patty Stanton, and we were ready to soak up all that we could learn in two and a half days about animal care education.

In comparison to the Best Friends Animal Society “No More Homeless Pets” Conference  in October, this conference was geared more towards SPCAs, municipal shelters, and human societies across the nation and internationally. We met an organization from Guatamala, and rescues based in the U.S. that rescue animals from Iran and Romania.

It was interesting to venture outside of the Marketing track and learn about fundraising techniques and business organization topics. Found Animals talked about their venture in retail, opening a store in Southern California in a mall. HSUS’ session on hosting an Adopt-A-Thon was very useful, and we are currently implementing a few new ideas learned as Muttville gets ready for Maddie’s Matchmaker Adopt-A-Thon, coming upon June 9-10. Keep an eye out for some unique promos from Muttville!

As a result of what we learned at the Animal Care Expo, Switchblade plans on expanding Muttville’s retail ventures, which can potentially be an effective revenue stream. On the retail topic, we were all wearing our Muttville and “Senior Dogs Rule” gear, which drew in quite a bit of attention, including some heartfelt tears from folks who were touched by our “senior rescue” focus. Three women from Puerto Rico approached me after a session, and they wanted their own “Senior Dogs Rule” tees!

We met a company modeled similarly to Switchblade called the Oklahoma Media Group, that owned a division or subsidiary called The Social Animal, focusing on animal welfare marketing and fundraising. Yes, we took many notes at their workshop, and truly enjoyed their advice on email marketing, social media, and content. Made my wheels turn…what should I call Switchblade’s animal welfare division? (Suggestions are welcome!)

It is always inspiring to be in a room full of animal advocates. Patty and I are always thinking ahead, and next year we hope Muttville can participate with some sessions on senior animal care (there was none this year). What do you all think? Nashville, here we come!

How Switchblade Became Experts in Marketing for the Animal Friendly Community

September 19th, 2011

Switchblade Creative Studios is proud of our work with animal welfare/rescue organizations, film productions, and pet-related businesses that volunteer or support animal causes,
and/or donate their products and services.

small club: big adventures for small dogs

 

 




 

 

 

 

 

 

 

 

How Switchblade Became Experts in Marketing
For Animal Related Causes & Pet Lovin’ Consumers

When I left behind corporate life and started this company in 2007, the first thing I was excited to do was volunteer with animal rescue organizations. No longer living within a demanding 60+ hour a week job, I couldn’t wait to explore the options. Becoming a volunteer at the San Francisco Animal Care & Control was the perfect introduction to the animal rescue world. It became an important part of my routine and I welcomed this new community of animal loving folks. Shortly before my first orientation at SFACC, my life also dramatically changed when Jazmin, my soulmate canine companion of 11 years, passed away at the age of 14. Losing Jazmin motivated me to give even more in memory of her and our life together.

Volunteering at the SFACC was a joy, but coming home to any empty place with no pets depressed me. I started searching local dog rescue groups where I could foster. I used PetFinder and googled “dog rescue groups”. Searching through the dozens of listings, I gravitated towards dogs I thought were probably “less adoptable”, either because of age or health concerns. I searched and found the saddest looking dog within 50 miles, saved by Wonder Dog Rescue. She was a 40 lb 9-year-old cattle dog mix with the saddest story I have ever heard. And she was indeed the saddest dog I ever met. I named her Frida.

frida jedi switchblade creative studios

frida and jedi

I also sent an email to Muttville Senior Dog Rescue to inquire about fostering. It turned out Muttville was in its first year as an official 501(c) organization. We luckily shared the same neighborhood. Another plus for me was its focus on senior dogs. Muttville Founder  Sherri Franklin instantly became my hero and mentor,  and “Muttville Manor” my second home. My first foster dog was Jedi, a chihuahua mix with irresistible big brown eyes. Jedi and Frida joined my home and it felt warm and inviting to me once again.

My role with Muttville quickly grew into so much more than fostering. I had just left a career as a designer and marketing specialist for 11 years, working myself to the bone, so that part of me wasn’t going to change! I basically took over as Muttville’s marketing lead and designer.  The opportunity to combine my talent and skills with my passion to save dogs was invigorating! The role gave me the opportunity to work with more inspiring individuals behind Muttville: Board President, Jane Goldman, the V.P. of Lifestyle Marketing at CBS Interactive and founder of CHOW.com., and Muttville’s web development engineer, Carol Balacek. Five years later, they both continue to mentor and inspire me and are great influences to me as a business owner. As the Director of Marketing & Design for Muttville, I continually learn from the organization’s other team leaders who contribute their expertise in fundraising, public relations, event planning, and grant writing. As a team, we regularly collaborate and develop innovative strategies, challenging ourselves to improve upon the previous successes.

Muttville leaders at the 3rd Annual Moolah For Mutts

L-R: Jane Goldman, Chris, Sherri Franklin, Deanne Franklin (behind Sherri/Marie), Marie Macaspac, Carol Balacek, John Mounier

Four and a half years and 100 foster dogs later, my passion has led me to be a proud member of a community of inspiring, dedicated folks who have specialized their businesses and organizations in animals. For fellow pet-friendly business owners who create products or offer services or produce films, the most important aspect we have in common is our need to contribute to animal rescue. For those special leaders who successfully manage a rescue organization, who inspire a community to support their causes, I am honored to be a part of their work.

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Thank you Bert Monroy For Your Inspiring Presentation

July 15th, 2011

I was honored to host the night's presentation with Bert Monroy for Switchblade's San Franciso Photoshop Users Group.

Switchblade hosted a very spectacular 2 1/2 hour presentation with Photoshop pioneer and renowned digital artist, Bert Monroy. With nearly 300 Photoshop User Group members RSVP’d, it was a packed house and our captivated audience just couldn’t get enough!

Bert showed us some of his most stunningly beautiful artwork, digital art so realistic that even when viewing enlarged at 500% it is unbelievable. His mastery of Photoshop tools that leaves us wishing we could be so talented. He showcased his four-year project, Times Square (which took 7 minutes to load at HALF its actual size!) and graciously raffled his DVD of how he tackled and eventually completed his masterpiece.

Bert shared so much, and still wished he had time to talk about filters and 3D! Most certainly we can’t wait to have him return and grace us with his talent for another evening.

 

Many thanks goes  to  Zorana Gee, our Photoshop Product Manager and co-host for the evening.

Photoshop Till You Drop: “Lightroom Tips and Tricks” With Tom Hogarty

June 9th, 2011
Adobe Lightroom Manager, Tom Hogarty

Adobe Lightroom Manager, Tom Hogarty

We’re excited to host our next Photoshop Till You Drop on June 9th with Lightroom expert Tom Hogarty. Lightroom product manager Tom Hogarty leads a session on Lightroom tips and tricks. Learn important methods for speeding your workflow, getting the most out of your images and extending Lightroom with key plug-ins.  Tom will focus on real world workflows and will and share tips from his experience as the Lightroom product manager since 2005.

Our members have been long awaiting his return since his showstopping presentation on Lightroom last year left the audience wanting more.

 

Photoshop Till You Drop is the San Francisco Photoshop Users Group, co-managed with Switchblade Creative Studios by our partner, Adobe, and Photoshop Product Manager and Author, Zorana Gee.

The Value of a Google Rank

April 21st, 2011

I’ve been reading up on tips provided by SEObook.com, and the latest tip is quite timely for us.

“The Value of a Google Rank” discusses how being ranked high for a popular keyword or search term can be the difference between your business being a success or being lost on Page 4 with no clients in sight.

We recently added a valuable member to our team, Jessica Greenwalt. A 6 year professional entrepreneur who studied Graphic Design at Cal Poly San Luis Obispo, Jessica is proud to say that her website, www.jgreenwalt.com, appears #1 for the search term “freelance graphic designer”. What does this mean for Jessica? She is overwhelmed with calls from all over the world, people interested in hiring her for graphic design and web development services. Needless to say, we are glad she is on our team!

Jessica will also be one of the panel speakers for our upcoming speaking engagement at Visual Media 2011 on the topic, “Is Print Dead?”

Is Print Dead? Find out at Visual Media 2011

March 8th, 2011

Switchblade Creative Studios founder, Marie Macaspac,  will explore the topic of print and how it fits with today’s marketing strategies in a panel discussion at the Visual Media  2011 Conference on May 12, 2011 at the UCSF Mission Bay Conference Center.

Marie will be the Panel Moderator, delving into topics and questions that explore the fears and the successes of those who built their careers and businesses in the print and publishing world. Our esteemed Panel Speakers provide insight in how they survived the changes in the print industry and came out on top, but not without a few scrapes and bruises.

PANEL DISCUSSION:

Take Your Knowledge of Print Marketing to Online Mediums

For many years, being well versed in graphic design and marketing meant understanding the ins-and-outs of printing. Although those principles remain important, they keep close company with web design, social media, and email marketing. The list goes on with more to come. This session will explore the broad spectrum of industry professionals. They will discuss their challenges and successes, and how they made the transition from print-focused collateral to online mediums.

Panel Moderator:
Marie Rochelle Macaspac, Co-Founder / Creative Director of Switchblade Creative Studios

Panel Speakers:

Jane Goldman, Founder of  CHOW.com

Steve Decker, Founder of Zooka Creative

Jessica Greenwalt, Freelance Graphic Designer, www.jgreenwalt.com

Mark Rogers, Owner of Mark Rogers Photography

 

Interested in contributing to the discussion? Please send your questions, and we’ll consider them for our panel discussion.