Archive for the ‘iPhone’ Category

Adobe Slate features Muttville as its Nonprofit Cause Spotlight

April 19th, 2015


Adobe has been really good to me through the years as their Photoshop User Group Manager, but I was pleasantly surprised when Adobe chose to spotlight Switchblade’s Marketing work for Muttville Senior Dog Rescue.

Watch the video commercial for Slate starring Muttville!


A truly easy tool for social media marketers who need to share great content on the go, Adobe Slate was launched early this month. In preparation for this launch, Adobe produced several videos showcasing the tool in action. They thought Muttville was a perfect example! And I couldn’t agree more (of course!) We shared how we could use Adobe Slate to create a professional, visually appealing webpage as an invitation to our weekly adoption events.

The Adobe team and video crew were true animal lovers. Before the day of filming was wrapped, they knew every dog who spent the day with them and even picked up on a few dogs’ quirky characters. They even got used to cleaning up a few pee puddles here and there!

Marie Macaspac, Marketing Director, Muttville Senior Dog Rescue

Learn How to Design iPhone Apps with Photoshop

January 12th, 2010

iPhone App DesignSwitchblade Creative Studios proudly organizes a Photoshop Users Group hosted right in the Adobe offices in San Francisco!  The meet-ups are intended for users novice through expert levels and speakers (sometimes Adobe engineers) are authorities in their field.  We share insight, get sneak previews to unreleased software and lucky attendees walk away with valuable prizes.

On Thursday evening, February 4, 2010, Marine Leroux of Bamboudesign Inc. will show how to efficiently design iPhone apps with Photoshop. Through a step by step method combined with tips for smart user experience design, she’ll guide you from sketching an app interface to designing it in Photoshop, building libraries and template files to expedite the design process. She’ll define Apple’s design requirements and the workflow between design, development, and publishing of an iPhone app to the App Store.

Visit our Meetup page for more information and to RSVP for our next event so you may Learn How to Design iPhone Apps with Photoshop.

What Makes a Great iPhone App? (besides being free)

November 28th, 2009

There have been many attempts to provide tips developing the best iPhone apps but there is one that is rarely mentioned, completely underestimated, and often unfulfilled. It is true, that most downloaded apps simple, yet addictive games; functional tools; and even apps priced higher than most would pay can make it to the iTunes store Top 25 list. There are even websites that give real time updates on the newest released apps. But what is within your power to get your app downloaded? Marketing.

We hear you – “You’re kidding me, right? I just spent a ton of time and money developing the app. I don’t have a budget to market what I built as my marketing tool.” Consider these options:

  • Social networking – share the info online not just to your friends who will hopefully tell their friends but share your information with common interest communities.
  • Search engine optimization of a blog – these user generated sites come up in search results so why not drop keywords in your blog? People are searching iPhone apps online. Talk about yours.
  • Existing marketing strategies – we all can’t get featured in an iPhone television commercial but if an iPhone app is just one of your marketing tools, why not drive traffic with a short mention similar to how that cute little, inconspicuous blue box/white “f” has been building fan bases like wild fires. Mention the app in existing marketing elements.

If you build a great app, whoever your target audience is, let them know. And if you are not sure the best way to do this, we can show you how.