BEHIND THE BRAND: Bald Barbie
Bravo to Mattel, the makers of Barbie® for this very caring initiative that surely will have its place in Barbie history. A wonderful example of social responsibility from the 50-something year old gal! Truly this is more than just an act of social responsibility. It was a thoughtful decision for a corporation to not only produce Bald Barbie, but, as stated in SFGate blog post: “The doll, who will be a friend of Barbie, will be donated to hospitals treating children affected by hair loss throughout the U.S. and Canada. The company will also give dolls and monetary donations to CureSearch for Children’s Cancer and the National Alopecia Areata Foundation.”
We hope this act inspires other corporations to give in their own monumental ways. They all can, you know. They just need to find the value in giving.